Rockford Fosgate's objective was to create an unparalleled consumer experience demonstrating their marine audio line while prominently featuring and safeguarding their brand. Additionally, the display solution had to be modular to adapt to future product rollouts. The marine display is 1 of 5 displays in a family of solutions for Rockford Fosgate. This display is shipped both domestically and internationally.
Innovative first created a permanent home for the brand message, one that would be impossible for another brand to borrow and repurpose. We then created thermoformed panels that segment and hold the different pieces of product technology that work together to create the total user experience.
The segmentation of this display allows for updates and replacements of individual parts, meaning that Rockford Fosgate can replace a small panel without having to invest in an entirely new display. This display utilizes wood cabinetry with sealed enclosures and a custom wiring harness that connects all of the components and drives the audio experience. Stainless steel panels double as an architectural material and a surface on which to mount magnetic lifestyle graphics. The panels are backlit with LED's in the Rockford color palette. A backlit Rockford Fosgate diamond "R" logo shines prominently at the top of the display.
About the OMA (Outstanding Merchandising Achievement) Awards:
The OMA awards competition recognizes in-store marketing programs that create a memorable experience and motivate consumers to purchase products while lifting sales.
The OMA competition honors the best-of-the-best from marketing and promotions at GlobalShop, held this year in Chicago, IL. After a two-round judging process, displays are awarded Gold, Silver, and Bronze Statuettes by a distinguished panel of judges composed of marketing professionals representing brands, retailers and ad agencies from around the globe. The top point-of-purchase companies are recognized at the Annual OMA Dinner and Celebration.
About Innovative Marketing Solutions:
Innovative designs and produces point-of-purchase displays and merchandising programs that drive sales and excite customers! Recognized as an industry leader, clients continually challenge us to create and execute in-store solutions that set their products apart from the competition. Looking for outstanding creative, world-class service, and focused solutions? Choose Innovative!
For more information, visit: www.innovativemarketing.com or email us at: BuildMyBrand@innovativemarketing.com