RETAIL'S FUTURE IS SO BRIGHT, WE'LL ALL NEED SHADES: VISION EXPO EAST NYC 2022


Vision Expo East was alive and well at the Javits Convention Center in NYC! Although many brands are still avoiding conventions, those in attendance certainly brought their "A" game.



Notably, Ray-Ban Stories. The product of a collaboration between EssilorLuxottica and Meta (formerly Facebook), Ray-Ban Stories are some seriously-smart glasses. They include a 5- megapixel camera to capture photos and videos, open-ear speakers, and a three-microphone audio array to deliver voice and sound transmission for calls and videos. The technological integration in these smart glasses becomes even more impressive when you see that they incorporated all of this technology without resorting to big-temple frames. Their booth was pretty sweet, too.



Consumers are demanding a better experience, and AI (paired with a multi-channel retail strategy) is helping many brands meet that demand.


Spy Optics, (one of Innovative's favorite clients) is one of the future-forward brands experimenting with virtual try-on apps that allow you to see the sunglasses superimposed on your face- check it out.


Want to level up your brand's retail experience?


Innovative can help you connect to your consumers and bridge the gap between your in-store and digital campaigns through out Retail Experience and other Service offerings. Let's get in touch today!



Couldn't make it to Vision Expo East this year?


See our photo gallery of Vision Expo East below:






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