Formula one activation

To promote their latest foldable devices, Samsung partnered with Innovative Marketing to create a pop-up retail space in Las Vegas for its inaugural Formula One race. This one-week activation featured a live-recording of the podcast Eff-Won with Dax Shepard followed by a meet and greet with fans. Multiple immersive experiences demonstrated the unique features of Samsung foldable devices. Innovative managed this program from creative development through execution, coordinating a digital “takeover” of Resorts World as well as social media campaigns to support the launch!